Magically Magnetic Inc.

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Magically Magnetic Additive versus Pre-mixed Liquid Paints

What is it?


Magnetic Paint is a fantastic new product. You’ve seen it advertised on TV. Perhaps you or your friends have used it. Just apply it to any wall and magnets stick to the wall like it’s made of steel. Mount picture frames, the kid’s art, seasonal decorations, just about anything with magnets. No more nail and tack holes or unsightly tape marks. Now you can decorate magnetically in almost any room of the home, office, school or nursery. Magnetic paint has no actual magnetic energy of its own. Magnets are attracted to magnetic paint just like they are attracted to steel. That is why it’s completely safe around magnetically sensitive items.

There are a few different brands of magnetic paint on the market. The pre-mixed liquid brands are all made with latex paint as their base. Only Magically Magnetic brand is produced as a dry, concentrated, powdered additive. It’s made to be mixed with either oil based or latex paint. Because of its strength, ease of use and affordability, Magically Magnetic powdered additive has proven to be the most popular brand, chosen most often by professional painters and homeowners alike.

To mix or not to mix


Magically Magnetic brand is made fresh every time you use it because you mix it yourself, combining our magnetic materials with ordinary paint. Ready-made, pre-mixed magnetic paints may sit around for months on a store or warehouse shelf. With Magically Magnetic, you get fresh magnetic additive in a dry, concentrated, super strong form. Simply stir the additive into a premium white primer/sealer paint purchased locally from a store near you. Magically Magnetic dry additive mixes so easily with paint, it takes only seconds to stir it to a usable consistency. It’s actually easier to stir than the pre-mixed magnetic paints whose heavy magnetic materials tend to settle and harden on the bottom of the can while in storage.

Extra costs?


With Magically Magnetic, you also avoid paying the additional, high, shipping costs associated with readymade, pre-mixed, liquid paints that are categorized as hazardous materials and ship at a much higher cost. The store passes this higher shipping cost to you. Magically Magnetic Paint Additive is a highly concentrated, safe, dry additive. It’s non-hazardous, safe around children, pets, computers and mailmen. We mention mailmen because our standard shipping method is by US Priority Mail and you can’t do that with a hazardous material. Shipping by Priority Mail means you get your order in three business days or less, anywhere in the country, special handling included at no extra charge. We offer this speedy shipping method to any address in the contiguous US. Faster shipping is available at a nominal additional charge, by special request.

Where can I get it?


Magically Magnetic Paint Additive comes in many different size kits. Whether it’s our quart size, half-gallon size, full gallon size, three gallon size, four gallon size or our painter’s special eight gallon size , we’ve got the perfect size for you at a terrific low price. Prices for Magically Magnetic Additive range from a super-low $15 for a quart size to as low as $28.75 per gallon’s worth in our painter's eight gallon bulk pack. We’ve even got an industrial size 3,000-pound pallet pack for our industrial customers. Put simply, the more you buy, the less you pay and we offer inexpensive shipping to any of the lower 48 states. The industrial size 3,000-pound pallet packs do require additional shipping charges. The other guy's premixed magnetic paints come in gallons only and are not discounted for bulk purchases.

Pre-mixed paint hazards


All magnetic paints make magnets stick to walls. They all contain the same materials that make magnets stick, but because they are pre-mixed, liquid magnetic paints must contain additional liquid ingredients that Magically Magnetic Dry Additive doesn’t need! Pre-mixed magnetic paints are made with a water-based latex paint as their foundation. In order to mix magnetic materials containing iron into a water-based paint, wetting agents and oils must be added as preservatives. Alcohols are added to facilitate proper blending of the oils with water. These liquid preservatives allow the magnetic additives mixed with paint to sit for long periods of time in the can without deteriorating, but they do come with certain drawbacks. All these added liquids dilute the paint mixture making it difficult for the heavy magnetic additives to stay in suspension during application. For this reason, it is necessary for the makers of pre-mixed magnetic paints to use very fine magnetic additive particles in their paints. As the paint sits on store shelves, the heavy magnetic particles settle to the bottom of the can and form a solid cake of magnetic sludge. This cake of hardened sediment must be scraped off the bottom and then stirred vigorously to break up the pieces and beat them to a smooth consistency for painting. This aggressive mixing must be done manually because a paint store mechanical mixer only shakes the can and can’t loosen the solidly caked material from the bottom.

Magically Magnetic uses only larger premium size particles in our additive. Larger particles provide the strongest magnetic attraction and impart a slight texture to the wall, proof positive that our larger particles are working to attract magnets with the power you need! We NEVER add wetting agents; alcohol or oils and we don’t thin the paint in any way. Thinned premixed paints run, drip and splatter more easily. Thinner premixed paint means having to apply more coats. More coats mean more work, more paint and longer drying times. Thinner premixed paint means higher cost, and with premixed magnetic paint, there is no price break for quantity.

Quality paint makes a difference


Because readymade pre-mixed magnetic paints are made with latex water-based paint, they require longer drying times. Water-based latex paints may seem dry to the touch in an hour or so, but complete drying takes up to twenty-four hours per coat. Painting a second or third coat before the previous coat is completely dry risks permanently trapping water in the paint. For best results, we have always advised the use of oil based primer/sealer paints to be mixed with Magically Magnetic additive. Oil based paints dry completely much more quickly and pose no danger of trapped moisture. They contain no water. When using a latex based magnetic paint, always allow 24 hours of drying time between coats.

Higher concentration


Pre-mixed magnetic paints have less of the essential magnetic materials that make magnets stick. Magically Magnetic uses an incredible four to one ratio of paint to magnetic additive. With Magically Magnetic, you get a full, quart container of dry, concentrated magnetic additive weighing eight pounds, to mix with a single gallon of ordinary paint, or two pounds of additive to mix with a single quart of paint. This volume of additional material increases the weight and total volume of the resulting magnetic paint. When you mix a quart container of Magically Magnetic additive into a gallon of paint, you’ll need a mixing container that is larger than the gallon paint can. Pour the whole gallon of paint into the mixing container. Then while stirring the paint, pour in the Magically Magnetic additive. It’s easy. Just thirty seconds of stirring is all it takes.

What color is it?


Pre-mixed liquid magnetic paints are an ugly gray in color, like automobile primer. Magically Magnetic Paint Additive doesn’t change the color of the paint it is mixed with. Use a white primer/sealer paint to mix with Magically Magnetic additive and it will stay white, covering easily with any color latex finish paint.

Is it expensive?


Pre-mixed magnetic paints are always more expensive. You are paying for added preservatives, wetting agents, alcohols and oils as well as mixing time and a substantial profit margin. Every time the paint changes hands-manufacturer to reps, reps to distributors, distributors to stores and from the store to you, the price goes up. They’re trapped by their own distribution system. The manufacturer can’t sell direct to you for less than the stores. When you purchase Magically Magnetic Paint Additive, you get the strongest magnetic attraction and the easiest paint to use at the lowest possible price because you’re buying direct from the manufacturer, no middlemen to jack up the price and no high hazardous material shipping charges.

When does it make sense to use a premixed magnetic paint? Any time you want to paint an area 24-inches square or smaller. That’s it! Anything larger and you’re just throwing your money away if your not using Magically Magnetic paint additive and your paint.